International Business (Gm598) Final Project - 5139 Words

| 2012 | | Keller Graduate School of MgmtInternational Business (GM598) Instructor: Kenneth Ninomiya Submitted By Group ASilvio AmadorAlfonso AguilarDate: May 8, 2012 | International Business Negotiation Plan to commercialize Scooters in Brazil Table of Contents Introduction3 Country Analysis Brazil 3 Target Market 3 Country Factors Analysis 4 Political and Legal5 Economic 6 Cultural......................................................................................................................................................7 Competition............................................................................................................................................. Market†¦show more content†¦This creates a difficulty in assessing the level of skills in those that are employed and being able to address training and education needs. Economical Factors Brazil is under a currently a significant growth trajectory. What could be considered one of the great national BRIC powers of the next century, what is hindering Brazil are its poor investments in education, cumbersome and complex tax structure, unemployment rate and poverty. Currently 80% of Brazil’s population is situated in the urban complexes such as Sao Paulo, Rio and Belo Horizonte. However, there is a clear and distinct caste system with a very large poor class that is only now being able to move into the more working-type middle class. This poor class is usually distinguished by the color of someone’s skin and national origins. As such, an undertone of discrimination in ever-present in Brazil where one can witness the disparity between whites and blacks in the country. Most MNEs doing business there are staffed up by what is considered the â€Å"upper class† and most of these employees are white. Still, although this is the case there are laws tha t protect discrimination. â€Å"However, this is mostly a formality that is not really followed in practice nor has there ever been any form of affirmative action to bring the working class up to par with the varied races of the